Joico Color Intensity Passion Berry 118ml Color Intensity Passion Berry

For optimal results, use with the Defy Damage ProSeries system. For maximum vibrancy, prelighten hair to Level 8 or 9 prior to application. Follow prelightening guidelines to ensure you lift natural hair to the proper level to achieve optimal results. Apply Color Intensity Love Aura Collection shades to clean, dry hair, wearing gloves to avoid staining. Process for 20 minutes with or without heat. Rinse thoroughly for several minutes (rinsing different shades separately). Follow with Joico Color Endure Shampoo, K-PAK Cuticle Sealer, and finish with K-PAK Intense Hydrator.