Joico LumiShine Cream Perm XLB 74ml XLB - High Lift Lightest Beige Blonde

Discover LumiShine’s PowerHouse collection of super-reds that stay true to tone, resisting the fading effects of everyday aggressors. With a stunning range of fi erce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.