Joico LumiShine Perm 5AA 74ml 5AA - Ash Ash Light Brown 5.11

Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.