Joico LumiShine Demi Liquid 7BV 60ml Demi-7BV - Platinum Violet Gold Blonde

NEW BLUE VIOLET, PLATINUM VIOLET, AND VIOLET GOLD SHADES. Something Cool Has Arrived – Get ready to shine the spotlight on blondes with NEW BV, PV, and VG series—three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you’ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.