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Joico LumiShine Demi Liquid 10PV 60ml Demi-10PV - Platinum Violet Blonde

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JOILD10PV
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Joico LumiShine
NEW BLUE VIOLET, PLATINUM VIOLET, AND VIOLET GOLD SHADES. Something Cool Has Arrived – Get ready to shine the spotlight on blondes with NEW BV, PV, and VG series—three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you’ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.
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